Privacy Policy

This Privacy Policy governs the manner in which Astute Links collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all products and services offered by Astute Links.

Our Services
What information do we collect from the people that visit our blog, website, service or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information, social security number, PAN, Aadhar or other details to help you with your experience.

We also collect and use information about Devices, such as Internet protocol (“IP”) address numbers and operating system and browser information. Because it may be possible to use some of this Location, Device, Software (“Potential Personal Information”) in combination with other information to identify individual Consumers, as a matter of due diligence and prudence Astute Links has taken appropriate measures to ensure the security, integrity and ethical use of such information. We do not combine Potential Personal Information with other data to identify individuals for purposes of the Services.

We use Google Analytics & Facebook Pixel for providing analytics services (Read Google Analytics & Facebook Pixel section provided later in the Privacy Policy).

We may collect the following information from the Device used to click on the Astute Links Redirection link:

* Both of the above-mentioned data is only used by us to redirect the user to the best possible place at the time of opening the redirection link. We do not store this data after the user has been redirected successfully.

In addition, Astute Links may collect the following information from third party sources:

Astute Links does not collect any other information that might be considered, or might be used to derive, an individual’s Personal Data, sensitive or otherwise.

If you are using Astute Links Redirection Service then the data collected from Google Analytics, Facebook Pixel etc. is also sent to the customer who created that Redirect Link (Read Google Analytics & Facebook Pixel section provided later in the Privacy Policy). We do not take any liability for their actions.

Collection of Personally Identifiable Information From or Through Social Media Sites

In addition, when you interact with any Astute Links property page or account on a social media platform, such as Facebook, Twitter, Tumblr, or LinkedIn, we may collect the personally identifiable information that you make available to us on that page or account including your social media account ID. However, we will comply with the privacy policies of the corresponding social media platform and we will only collect and store such personally identifiable information that we are permitted to collect from those social media platforms. If you choose to link or login to your Astute Links account with or through a social networking service, Astute Links and that service may share certain information about you and your activities. With your consent, we also may share information about your activities, including what you view on the Sites, with that social network’s users.

When do we collect information?

We collect information from you when you surf or login/register on our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form, Use Live Chat, Open a Support Ticket or enter information on our site.

How do we use your information?

We may use the information we collect from you when you login/register, sign up for our newsletter, respond to a survey or marketing communication, surf the website, use redirection service or use certain other site features in the following ways:

Disclosure or Onward Transfer of Information

Astute Links may disclose or provide Potential Personal Information to third parties as follows:

What Are Your Choices?

We believe you should have choices about the collection, use, and sharing of your information. Although you cannot opt-out of all data collection when you visit our sites, you can limit the collection, use, and sharing of your personally identifiable information by not submitting it on Astute Links. For information regarding your choices related to interest-based advertising, please see the “Advertising” section.

All personally identifiable information is provided on a voluntary basis. If you do not want Astute Links to collect such information, you should not submit it to the Sites. However, doing so will restrict your ability to access some content and use some of the functionality of the sites.

How do we protect your information?

Astute Links maintains physical, electronic and procedural safeguards to protect Potential Personal Information, and continually monitors access to its systems to detect unauthorized attempts to gain access to such information. However, Astute Links cannot guarantee that these safeguards will not be penetrated or compromised or that all information will remain secure under all circumstances.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since the browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If users disable cookies in their browser:

If you turn cookies off, Some of the features that make your site experience more efficient may not function properly. Some of the features that make your site experience more efficient and may not function properly.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Ads appearing on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non-personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.

We use Google AdSense Advertising on our website. Some of the ads may be served by Google. Google’s use of the DART cookie enables it to serve ads to Users based on their visit to our Site and other sites on the Internet. DART uses “non personally identifiable information” and does NOT track personal information about you, such as your name, email address, physical address, etc.
Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy:
We have implemented the following:
  • Remarketing with Google AdSense
  • Google Display Network Impression Reporting
  • Demographics and Interests Reporting
  • DoubleClick Platform Integration
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together.
We use them to compile data regarding user interactions to sell that data to interested parties.
We also use the following advertising networks. For more information on what data they collect, process and more information, kindly refer to their respective privacy policies.
Google Analytics

We use a tool called “Google Analytics” to collect information about the use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

You can opt-out of Google Analytics tracking using the browser add-on officially provided by Google:

Facebook Analytics

We use Facebook Pixel to identify user behavior. This is only applicable if the user is logged into his/her Facebook account while visiting All the information is processed and maintained by Facebook. For more information refer to Facebook Privacy Policy.

Facebook Messenger Chat Plugin

We use Facebook Messenger Chat Plugin to let users chat with us if they need any help or support from us. We can access only the information that you have made public on Facebook. We may use the chat for quality and training purpose in the future and to improve our services. We request users not to share any sensitive information over the chat. For more information refer to Facebook Privacy Policy.

Facebook Like button and social widgets

The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc. For more information refer to Facebook Privacy Policy.

Twitter Tweet button and social widgets

The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc. For more information refer to Twitter Privacy Policy.


We use push notification service called “OneSignal”. All the data that is required to do so is collected and stored by OneSignal. We use OneSignal platform only to provide push notification directly to your device. You can find more information on OneSignal Privacy Policy.


We use Hotjar to track how visitors of our website interact with the content provided by us. This helps us figure out where users click frequently, their behavior with the content and other things that help us make the content better and increase our conversion rate. For more information refer to Hotjar Privacy Policy.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

The user may use Login with a Social Media Account, more about this discussed in “Collection of Personally Identifiable Information From or Through Social Media Sites”.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

If you leave a comment on our site you may opt-in to save your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Emails and Newsletters

You may always opt-out of receiving future e-mail marketing messages and newsletters from Astute Links by following the instructions contained within the emails and newsletters, or by e-mailing, calling or writing us at the addresses given in the Privacy Policy or Contact Us page.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Viewing, Changing & Erasing Personal Data

If you want to know what Personal Data we stored about you, you can contact us, with reasonable frequency, by sending an email to the email address given in the contact section of Privacy Policy. We will send you an overview of all your stored Personal Data within four (4) weeks.

After receipt of this overview, you may request us to correct, supplement, delete or block Personal Data that is factually incorrect, incomplete or irrelevant for the purpose of processing, or if the data is in violation of a legal provision. We will inform you within four (4) weeks whether it will comply your request.

If you wish to delete your entire data you can do so by sending an email to the email address given in the contact section of Privacy Policy.

After deleting of your Account, we may store your Personal Data and Account for a further period of time for a number of reasons, including but not limited to backup reasons, legal obligations concerning the retention of accounting information and the prevention of malicious actions resulting from identity theft or other offences or crimes such as fraud.

All retained Personal Data continues to be subject to this Privacy Policy.

Dispute resolution

Any questions or concerns about the use or disclosures of Potential Personal Information by Astute Links or other matters subject to this Policy should be directed to the address given below. Astute Links will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information in accordance with the principles contained in this Privacy Policy.

Changes to this privacy policy

Astute Links has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting Us:

If there are any questions regarding this privacy policy, you may contact us using the information below.[at]

Last Updated: 24 May 2018